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so blue magazine

Rocío Crusset by Pablo Curto.

about so blue magazine

So Blue is a multiplatform branded content project for a premium water brand in Spain, Solán de Cabras, a part of the sector-leading group Mahou-San Miguel. Its content is oriented towards the promotion of a healthy lifestyle with an optimistic and honest point of view on fashion. Its name, content and art direction are inspired by Solán deCabras' iconic blue bottle. So Blue has played a central role in the celebration of the brand's 225th anniversary.

Printed and online magazine — Biannual edition on paper of 5.000 copies — 100 pages.


Solán de Cabras / Grupo Mahou-SanMiguel


Mr. Freeman


so blue #2

A new day. So new, so full of possibilities. A wholeday to do whatever you want with it...
We believe that every moment depends only on peo-ple, every small decision, every opportunity. That  is  So Blue’s philosophy. 

Ena Cucek by Dario Vazquez.

so blue #1

We live in the new era of communication, and we want tobe a part of it. A time when brands cling on to their emotional values by reaching out and using their resources in order to help the young talent and generate culture. A new way, where what's important is to create contents with an added value in them, which entertain, in-form and communicate certain values that go beyond the product or brand. So Blue is born: a new biannual magazine on fashion, beauty and healthy lifestyle. Because, instead of talking, we choose doing. #SoBlue 

“Quiet Water” by Pablo Curto for So Blue

A slow, contemplative journey to the inner soul. Written by Pablo Curto and inspired by the poetry of James Kavanaugh. Produced by Antiestático

Watch it here

Making of

Motion teaser by South andIsland for So Blue

So Blue is the reason why water is transformed to rock, from the simplest to the most complex mineral, a blue, white and golden stone. Produced by Antiestático

Watch it here

Using Format